Already since 1765, the Manufacture of Geminiano Cozzi adopted a distinctive sign to mark its products: an anchor, hand-painted under each item. This ancient practice, testified not only to the attention to every detail, but also to the craftsmanship that characterised every piece produced in the factory.
The anchor, besides being a decorative element, carried a radical symbolic meaning. It represented solidity, tradition and security, fundamental values that the Geminiano Cozzi manufactory wished to convey through its products. Moreover, it recalled the deep connection with the sea, considering the factory's privileged position in one of the liveliest ports of the time: Venice. This port was in fact not only a centre of commercial and naval activity, but also acted as a crossroads of cultures and influences from every corner of the world. A frame that reinforced the image of openness towards the new, innovation and cultural exchange.
Once he took over the Brand, Tonino Tognana immediately recognised the red iron anchor as the brand's essential identity element, capable of expressing and keeping alive the history and heritage of the Geminiano Cozzi factory. For this reason, it was decided to include it in the official logo, retaining one of its original versions, and not a modern digital one.
The selection process was intense and accurate. All the painted anchors under the historical plates were photographed and examined: each one with its irregularities expressed the craftsmanship behind the production. Of all the options, one stood out in particular: the gold one that Cozzi used when he made the services for the doges. It seemed that between its curves one could see reflected all that one wanted to express through the brand: origins, care, perseverance, uniqueness.
And that is why it was chosen to represent Geminiano Cozzi 1765: it conveys much more than just an object. It is a recall of the past and a symbol of the commitment and passion present in preserving tradition. It is that authentic point of reference that keeps us grounded in our values along the journey, without limiting our freedom.